Strategic execution partner

I fix it from the inside.

I've spent the last two decades inside businesses, making change happen. I've worked alongside founders and leadership teams through growth, transformation and change - bringing structure to complexity, connecting people and priorities, and turning plans into delivery. I don't just advise from the outside. I get inside the business and help make it happen.

Portrait of Rina

What I bring

Operator's mindset

I've worked inside businesses accountable for making change happen, not just recommending it. I know what good looks like.

Leadership lens

I know how to give leaders the visibility they need without pulling them into every detail. Strategy and delivery are connected, not separate.

Independent voice

Close enough to understand the reality. Independent enough to say what needs saying. You get honest diagnosis, not what's easy.

Proof

Confidential scale-up business

Complex transformation
Challenge

Multiple priorities, teams and dependencies across a significant digital transformation. The strategy was solid, but it wasn't connecting to daily delivery.

What I did

Worked alongside the Chief Digital Officer to connect strategy, operating model and delivery. Built clarity on who owned what, when it needed to happen, and how progress would be visible.

What changed

Stronger operating structure. Leadership had clear sight of delivery. Work moved with fewer reshuffles. The transformation coordinated across teams instead of working in silos.

Delafeld Partners

Founder-led growth
Challenge

The business was growing and the CEO was juggling strategy, sales, operations and the day-to-day. Plenty was happening, but there wasn't enough structure.

What I did

Worked alongside the CEO across the business, shaping the proposition, supporting go-to-market, improving operations and bringing more rigour to commercial planning.

What changed

A stronger foundation for growth. Clearer ways of working, better commercial focus and less reliance on the CEO to hold everything together.

Ready to fix the execution gap?

Let's start with a conversation about what's getting in the way.

Get in touch